Logo Usage - An attractive logo on your marketing materials provides name recognition and an added dimension to your branding. Make sure to leave plenty of space around your logo brand and place it consistently on your medium whether you are using it on your web site or a company brochure. Never intrude on the logo space by over lapping text or images on top of it. This diminishes the value of the brand and implies that the quality of the corporate image is less.

Tagline – By using a tagline a company can quickly sum up values, quality, descriptive offerings, positioning, etc. A strong tagline should be short and memorable. When you think of successful brands you immediately remember the tagline. Be clear, concise and consistant.

Fonts Selection – Select fonts that work together, a serif font and a sans serif font used in conjunction will complement each other. One font should be selected as the lead font for tag lines, headers and titles the other font style should be used for body copy and main content sections. Fonts should never be interchanged within the same word unless used in a design to attract attention and interest.

Color Use – Select colors that are visually appealing and complement each other. Colors like red, yellow, orange and brown tones are warm and inviting. On the other side of the spectrum are blues, greens and purples that are cold and portray strength and stability. Businesses achieve a desired feeling by combining these two spectrums helping to position the company impact on the market and competition. Use of color should always be consistent and determined to achieve the desired result over time.

Stay Consistent - The spelling, capitalization, and punctuation (such as dashes) should remain consistent between your tag lines and your body copy. Consistency will help convey your message in a clear manner and provide a homogeneous look to all of your materials.

By following these guidelines you will strengthen your brand and further your business impact to prospects.